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Branding: Paul Rand 

At this point, building a distinctive brand served as the project's foundation. Paul Rand served as my motivation for this component, which prompted me to learn more about him.

 Then, in order to determine which logo seemed best, I developed many development pages and experimented with various sizes, shapes, colours, and typefaces. After I had it down to a select handful, I created some mock-ups to test how they would seem in various contexts, such as a app icons or tote bags. Consequently, I may select the final logo.

Critical Link

Artboard 1.jpg
Artboard 2.jpg
Artboard 3.jpg

Thumnails

Selections - Colour

Title Variation

Logo Variation

chosen logo _ Colour Variations

20230323_131511000_iOS (1).gif
20230327_115545000_iOS.gif

Mock-ups

Merchandise

Contact Sheet

Selections

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